Today’s consumers want more out of their everyday food and drink. They are eating not only for taste but function as well. Especially as consumers adopt healthier lifestyles, that beverage with benefits sitting on the shelf is going to look a lot more appealing. Beverage brands embracing the colors found in nature or the produce aisle are certainly going to increase curb appeal. The bright, artificial shades and unrealistic flavors like Ocean Breeze are dwindling away, especially for the wave of Millennial consumers looking for natural ingredients and flavors.
Authentic Purple Shades from Natural Color
Juice drinks, enhanced waters, or carbonated beverages can attract consumers with these powerful shades of purples, invocative of ripe fruit nutrients and antioxidants. . This blend achieved a rather grayish purple. Therefore, developers typically increased the synthetic usage rates, so the beverage’s color intensity would mask the gray notes.
The greatest technical challenge with purples was the limited sources of natural blues for the base foundation of a natural blue + red solution. Fortunately, we have come a long way with major improvements in botanical sources and color extraction technologies. With innovations like Sensient’s Natural Blue, a pH stable blue is able to provide a base foundation for vibrant purples today. In addition, natural purples can be achieved from other available fruit and vegetable juices for color.
